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EPISODIO 4: CANALES, DISTRIBUCION, PODER Y CONTROL

EPISODIO 4: CANALES, DISTRIBUCION, PODER Y CONTROL

FromSALVADOR TREVINO MARKETING STRATEGY AN MBA PERSPECTIVE


EPISODIO 4: CANALES, DISTRIBUCION, PODER Y CONTROL

FromSALVADOR TREVINO MARKETING STRATEGY AN MBA PERSPECTIVE

ratings:
Length:
14 minutes
Released:
Sep 18, 2020
Format:
Podcast episode

Description

Concluimos esta serie de dos episodios con la solucion al dilema del control y poder del canal 
Como resolvemos el dilema de control y poder? Con la creacion de la figura del gerente de categoria de producto. (Category manager) cuya funcion es optimizar las actividades del canal para generar valor al consumidor y beneficio mutuo a productores y comercializadores.

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Released:
Sep 18, 2020
Format:
Podcast episode

Titles in the series (14)

EPISODES 1 - 10 (SPANISH) MARKETING Y SOPORTE COMERCIAL EPISODES 11 -14 (ENGLISH) SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY: AN MBA COURSE CLASSROOM PERSPECTIVE