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494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

FromWe Are For Good Podcast - The Podcast for Nonprofits


494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

FromWe Are For Good Podcast - The Podcast for Nonprofits

ratings:
Length:
38 minutes
Released:
Dec 6, 2023
Format:
Podcast episode

Description

Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for her son’s health turned into a fight for the planet. She’s now the Executive Director at the largest national legacy environmental organization, Greenpeace? We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks, and how they encourage all of us to play our part.  In a world facing an escalating climate crisis, every step towards safeguarding our planet for future generations matters? Tune in to see how we all can create a greener, more peaceful, more just world for all. ? LearnOverview of GreenpeaceThe role we all play in taking care of our planet Activation around Greenpeace’s mission Today’s GuestEbony Twilley Martin, Executive Director, Greenpeace USAEpisode HighlightsEbony’s story and journey to where she is today (3:00)Overview of Greenpeace (6:30)Why now is a crucial time to discuss this and take action (11:20)There is no climate justice without racial justice (13:00)Our individual roles in the environmental movement (22:00)Future of Greenpeace (27:00)A powerful story of philanthropy in Ebony’s life (29:00)Ebony’s One Good Thing: Lead. (33:00)How to connect with Ebony and Greenpeace (37:00)For more information + episode details visit: weareforgood.com/episode/494.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more ?Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter
Released:
Dec 6, 2023
Format:
Podcast episode

Titles in the series (100)

Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. With bootstrapped budgets and staff, the community of do-gooders are seeking camaraderie along the journey, a safe place to grow and learn and find connection and inspiration. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We are for good. You in?