Vision requires vulnerability, recognizing it for yourself, and sharing it with someone who may judge you for it. But that vulnerability creates an opportunity for you to connect and cultivate a supportive relationship with someone who understands what you are trying to do. It can create a system for accountability which is essential to building an intentional business. Without accountability, giving up is too easy.
It is important to maintain boundaries in an accountability-based relationship, otherwise supportive encouragement can devolve into shaming and discouragement. Shame is never a productive emotion. Unlike guilt, which is a sense of discomfort that something you did may have been wrong or in opposition to whom you believe yourself to be, shame is the negative perception of yourself as a being rather than your actions. In an accountability partnership, brainstorming, feedback, and analysis are far more effective methods of moving you forward in your career.
This progress also requires that you treat your business like a business. Online-based vocations are free of much of the overhead that pains brick-and-mortar business owners. Therefore, it is easy to neglect the steps that can make your venture successful. You can counteract this by leaning into accountability; use it to develop a framework for your company that aligns with your values and purpose.
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