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The Business within your Business // Building an online course Part 4 [Getting it out there]

The Business within your Business // Building an online course Part 4 [Getting it out there]

FromUnemployed & Afraid


The Business within your Business // Building an online course Part 4 [Getting it out there]

FromUnemployed & Afraid

ratings:
Length:
69 minutes
Released:
Nov 28, 2023
Format:
Podcast episode

Description

You’re about to hit play on Part 4 of the Business Within Your Business Unemployed & Afraid Mini-Series, and join your host side by side in the creation of an online course - an idea that could work fantastically well for your business too...
So you build a course, but how do you get it out there? How do any of us market something like this? 
In this episode I chat with Mia Fileman from Campaign Del Mar for some top notch advice on how to market a course, working with what you’ve got.  
You'll hear about: 

Setting realistic expectations
Making your offering clear and convert-able
The value of social proof
Falling in love with your owned media assets
The best methods for course awareness 
And why you need to fall in love with marketing (if you’re not already)

Us small-business folks tend to go it alone much of the time, but there is just so much goodness to be gained by asking for help so I’m doing just that for both of us listener.
In this Mini-Series with Squarespace, we’re exploring all the questions and tackling the very real challenges along the way, so that YOU feel more empowered in making your own online course real. 
Hidden inside your business, is another business, ready to be built on everything you learned to get you here.
Be one of the first to access my online course on building your small-business a big branded podcast at goodsideofthebed.com.au 
Check out Squarespace Courses at https://www.squarespace.com/ecommerce/online-courses
And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn
Join our Facebook Group
 
And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn
or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Released:
Nov 28, 2023
Format:
Podcast episode

Titles in the series (100)

This weekly podcast explores what it’s like to be starting your career over, with the people who’ve done it. In conversation, we tackle the messy middle of changing your life - how it feels to drop the identity of whatever came before and step into a brand new you – with, or without a plan.  Your host is Kim Kerton (hi!) the creator behind the handmade ceramics and plant-based recipes of Good Side of the Bed, a writer, marketer, yoga teacher, sea-changer, rev-head and pug mum. Before all that, Kim spent over a decade in the commercial media business. She decided to walk away, got unemployed and afraid, and here we are. This podcast is for the brave people who want to start over but are feeling the fear - maybe putting off starting because the end isn’t clear - and for those who find themselves right in the middle of the whirlwind. Whether by choice or by push, starting over is scary, Unemployed & Afraid is your tribe on the pathway through change. Follow for episode updates, and connect on Instagram @unemployedandafraid You can find the show notes at kimkerton.com.au/podcast