Co-Founder of Phoenix + River Jaclyn Shaw on starting a kids fashion label.
Jaclyn Shaw is founder of the newly launched Phoenix + River, a genderless, trans-seasonal surf and streetwear brand for kids that’s ethically sourced, sustainably packaged and designed in Melbourne.
Phoenix + River was created with her best friend of over 25 years, Jem, over their mutual love of styling their kidlets, and Jac’s promise to fill her life with what makes her happy after beating cancer, or as she says, after kicking C in the D.
In this chat we talk about everything it’s taken to build this business and brand with two kids and a job, and the value of balancing creativity with business planning, research and some serious time management.
If you’ve got an idea for a business and want to know how to make it real – this chat is for you.
I’m SO excited to see Jac, a dear friend, launch her business and create something she’s passionate about, and would love love LOVE you to get right around her and support her in this undertaking (we all know community and supporting each other is everything in this business building world). Hit the links below to follow, like and buy Phoenix + River
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