45 min listen
The Litigation Psychology Podcast - Episode 192 - The Fallacy Behind Humanizing the Corporation for Jurors
The Litigation Psychology Podcast - Episode 192 - The Fallacy Behind Humanizing the Corporation for Jurors
ratings:
Length:
29 minutes
Released:
Nov 27, 2023
Format:
Podcast episode
Description
Steve Wood, Ph.D. & Bill Kanasky, Jr., Ph.D. talk about the misperception that humanizing the corporation is valuable and relevant to jurors. Often, defense counsel and the companies they represent want to talk at trial about how their company is made up of individuals just like the jurors, how much the company gives in charity, how many volunteering activities they do, and more. Steve and Bill debunk the assumption that time spent humanizing the company will make jurors more sympathetic toward the company. Talking about all of the things the company does that "humanizes" them is a waste of valuable time and doesn't resonate with jurors. Rather, the way that the corporate rep for the company presents at deposition and trial is much more important than focusing on the humanizing the company. The person representing the company needs to be authentic, caring, compassionate, etc. and this will be much more meaningful and impactful with jurors than a company "commercial" that tries to humanize the company. Watch the video of this episode: https://www.courtroomsciences.com/r/40U
Released:
Nov 27, 2023
Format:
Podcast episode
Titles in the series (100)
The Litigation Psychology Podcast - Episode 3 - Nuclear Verdicts part III: The Litigation Psychology Podcast, presented by Courtroom Sciences, Inc. (CSI) is pleased to share Episode 3! This episode continues our series of podcasts on nuclear verdicts. This week Dr. Bill Kanasky, CSI Litigation Consultant is joined again by spec... by The Litigation Psychology Podcast