This week on the Effort Over Everything Podcast:[0:00] Welcome to the office[1:30] What is Active Life?[4:18] Leveraging your house[5:40] We asked 100 people why they don't go to a gym...[10:00] Who are you best fit to serve?[13:12] Nicest bathrooms in town (perceived value)[15:00] The Active Life Model[29:40] Difference between 'ask' and 'offer'[36:00] How to get a coach from 50k to 100k[42:40] Hurdles with opening a business[44:00] Sneaky marketing[54:00] Who do you want to be?Thanks for listening to Episode 344!Follow JasonFun, Effective Workouts: NCFIT AppWeekly Motivation: EOE NewsletterLevel Up Your Business: Build Better NewsletterGym Owners: NCFIT Collective ProgrammingVisit NCFIT Online