In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win.
TIME-STAMPED SHOW NOTES:
[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] What Eric means by “the business of free content”.
[00:50] Fortnite’s business model, giving away free content, and why this is so effective. 
[02:14] If possible, try to prolong giving away free content as long as you can.
[03:02] How MrBeast has leveraged the free content model successfully.
[04:10] Eric’s approach to monetizing Leveling Up and Marketing School.
[05:12] Deferring gratification will put you in a better spot than most. 
 
Resources From The Interview:
 
Mr Beast
MrBeast on Twitter
MrBeast on YouTube
Fortnite
Tim Sweeney
Joe Rogan
Bill Belichick
Leveling Up
 
Leave Some Feedback:
 
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

 
Connect with Eric Siu: 
 
Growth Everywhere
Single Grain
Eric Siu on Twitter

Learn more about your ad choices. Visit megaphone.fm/adchoices