This episode is brought to you by DECIEM’s Slowvember initiative and The Ordinary Glycolic Acid 7% Exfoliating Toner, now available in 100mL making it perfect for travel! Find long term skincare solutions, build lasting routines and shop mindfully with 23% off The Ordinary all month: https://theordinary.com/en-au In this week’s episode, we’re diving into the beauty trend cycle as it relates to the ‘clean girl aesthetic’ and exploring why it seems this trend is on its way out sooner rather than later. Over the past few months, women on TikTok have started to push back against the 'clean girl aesthetic'– claiming the lifestyle is unrealistic and the style is unflattering on most people. This, along with predictions from trend reporters and stylistic choices from new fashion and beauty campaigns, indicates that 'clean girl' is headed toward its demise. So we’ll first cover how the 'clean girl aesthetic' became so popular, why it’s always been controversial, and finish by exploring why we think this trend is on the way out and what’s next for beauty. Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Follow Jordy on Instagram: https://www.instagram.com/jordyn_christensen/  Timestamps: 1:55 Intro 2:40 What is 'clean girl aesthetic'? 5:11 History of 'clean girl' as a rising TikTok trend 7:17 Why did 'clean girl' become so popular? 20:30 Why 'clean girl' has always bee controversial 34:38 Clean girl is going out of style 51:17 What is next for beauty trends? Resources: ​​https://www.byrdie.com/clean-girl-aesthetic-critique-6744031  https://theconversation.com/new-clean-girl-and-old-money-aesthetics-on-tiktok-make-the-same-old-link-between-hygiene-and-class-208566 https://www.tiktok.com/@thedigifairy/video/7293180139783900448?_t=8hJe6rcZRYo&_r=1  https://www.tiktok.com/@erim/video/7240854937758911771?_r=1&_t=8dhMpaHkelV https://i-d.vice.com/en/article/epzna7/tiktok-clean-girl-aesthetic https://www.masterclass.com/articles/fashion-cycle-explained https://www.tiktok.com/@hairbykate_houston/video/7273123721722793259?_r=1&_t=8hJinjVCbLd https://www.tiktok.com/@michelleskidelsky/video/7261640274567384326?_r=1&_t=8hJo43ont3w https://www.tiktok.com/@vanessanicolestern/video/7287072418252786949?_r=1&_t=8hJefBA7vJy https://www.tiktok.com/@hannahzookpop/video/7273542919401835819?_r=1&_t=8hJs1GJWYbK