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Michelle Battersby on TikTok, Brand Building & Career Pivoting

Michelle Battersby on TikTok, Brand Building & Career Pivoting

Frominfinite scroll


Michelle Battersby on TikTok, Brand Building & Career Pivoting

Frominfinite scroll

ratings:
Length:
46 minutes
Released:
Jun 25, 2020
Format:
Podcast episode

Description

This week we have a very exciting guest, CMO of Keep It Cleaner, Michelle Battersby. We talk being a woman in tech, building a strong online community, working with influencers, and of course, TikTok. After starting her career in corporate banking, Michelle landed herself a dream role as the Director of Marketing for Bumble Asia Pacific, with no prior marketing experience. Three years and three million Bumble registrations later, Michelle recently embarked on her latest career move — joining cult fitness app Keep It Cleaner as their Chief Marketing Officer.  Recaps: Sexual assault accusations against Ansel Elgort, Justin Bieber and Riverdale stars Shane Dawson "leaves" the beauty community MAC Cosmetics collaborates with The Sims 4 13th (2016) Recommendation: Disclosure (2020) Articles mentioned: http://centennialbeauty.com/ansel-elgort-justin-bieber-accused-of-sexual-assault-response/ http://centennialbeauty.com/shane-dawson-leaves-beauty-community/ http://centennialbeauty.com/mac-makeup-the-sims-4/
Released:
Jun 25, 2020
Format:
Podcast episode

Titles in the series (100)

A weekly internet culture news podcast that explores themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z. Hosted by Sydney-based journalists Lauren Meisner & Jordyn Christensen. Follow us @lauren.meisner and @jordyn_christensen