This episode is brought to you by Coach Love, the new fruity, floral fragrance from Coach. Coach Love opens with top notes of Wild Strawberry, features a rich heart note of Red Velvet Rose, and dries down to dries down with a warm base note of Cedarwood. Coach Love is a fragrance that celebrates love in all its forms, available now in retailers and online. In this week's episode, I explore the relationship between TikTok and the corporate music industry. Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Timestamps: 00:28 Intro 3:25 Update 9:54 The platform's history as Music.ly  12:58 Rebrand to TikTok & the platform’s intended origins  16:02 How TikTok became the go-to music discovery platform 22:00 The impact of TikTok on the music industry 26:42 Why TikTok might not need music anymore Resources: https://www.businessinsider.com/what-is-musically-2016-5  https://www.forbes.com/sites/mnewlands/2016/06/10/the-origin-and-future-of-americas-hottest-new-app-musical-ly/?sh=7e277cbc5b07  https://www.wsj.com/articles/lip-syncing-app-musical-ly-is-acquired-for-as-much-as-1-billion-1510278123  https://about.instagram.com/blog/announcements/introducing-music-for-instagram-stories  https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin  https://techcrunch.com/2018/08/02/musically-tiktok/  https://newsroom.tiktok.com/en-us/musical-ly-and  https://www.bbc.com/news/technology-53640724  https://www.reuters.com/article/us-musical-ly-m-a-bytedance-idUSKBN1DA0BN/  https://www.nytimes.com/2017/11/10/business/dealbook/musically-sold-app-video.html  ​https://newsroom.tiktok.com/en-us/music-impact-report-confirms-tiktok-fuels-music-discovery  https://www.nytimes.com/2023/04/07/arts/dance/tiktok-dance-evolution.html  https://www.businessinsider.com/how-tiktok-is-changing-music-industry  https://www.forbes.com/sites/hughmcintyre/2023/09/11/tiktok-looks-to-make-rising-musicians-into-superstars-with-its-elevate-program/?sh=3c4cb18b63f1  https://www.colorado.edu/today/2022/09/12/how-tiktok-has-changed-music-industry  https://www.vulture.com/2020/05/doja-cat-career-controversy-timeline-dr-luke-racism.html