Robbie Cape is the co-founder and CEO of Mt. Joy, a mission-driven restaurant aiming to demonstrate that profitability and positive impact can coexist. Having previously served as CEO and co-founder of both 98point6 and Cozy, Robbie has dedicated his career to building mission-driven businesses that transcend traditional boundaries. He envisions a world where restaurants not only serve exceptional food but also prioritize the well-being of the planet, animals, and every participant in the supply chain. 

You’ll hear Lindsay and Robbie discuss:

Mt. Joy is a mission-first restaurant committed to proving that a profitable business can simultaneously contribute positively to the planet.

Robbie's journey into regenerative agriculture was sparked by the documentary Kiss the Ground and Michael Pollan's book, The Omnivore's Dilemma. 

Regenerative principles can be applied beyond agriculture. From employee well-being to customer experiences, Mt. Joy aims to create a regenerative impact at every stage of the supply chain.

Robbie discusses the inherent challenges in venturing into industries like healthcare and restaurants, where the potential for impact is vast but the obstacles are significant..

The concept of regenerative isn't limited to the environment; it extends to employees, by creating jobs that energize and positively impact workers. 

The positive treatment of animals at Mt. Joy has been lauded even by vegetarian and vegan customers, showcasing the broader appeal of regenerative practices.

Regenerative meat tends to be more expensive than industrially produced meat. This necessitates setting higher prices for the products.

Social and environmental change needs to be commercially viable to have exponential impact; this is illustrated by the impact of Tesla in the electric vehicle market.

Mt. Joy adopts transparency as a guiding principle. This extends to employees, which fosters trust and provides them access to information, promoting a culture of openness and honesty.

Transparency guides decision-making within the company, allowing for more informed and ethical choices.

The journey toward regenerative practices is gradual: you need to crawl before you walk and walk before you run, to achieve sustainable growth.


Resources
Robbie Cape on LinkedIn | X(Twitter)
Mt. Joy | Instagram