New Requirements from Gmail and Yahoo

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New Requirements from Gmail and Yahoo

FromDeliverability Defined

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Length:

26 minutes

Released:

Nov 6, 2023

Format:

Podcast episode

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Gmail and Yahoo have announced new sender requirements taking affect in February of 2024. You can read more here: https://help.convertkit.com/en/articles/8538056-gmail-and-yahoo-s-new-requirements-for-2024-and-what-to-expectThe 3 main steps to take:- Set up a verified sending domain in your email provider- Set up a DMARC record if you haven't already- Start monitoring your spam complaint rates within Google Postmaster Tools

Released:

Nov 6, 2023

Format:

Podcast episode

Titles in the series (84)

Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.

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Demystifying Blocklists: Blocklist is a cryptic word that can cause panic for an email sender. No one wants to be “blocked” from sending an email. It can be complex, but it’s important to know how blocklists work to ensure that you remain in good standing as a sender. In this epi by Deliverability Defined
31 min listen
Meaningful Metrics: Going Beyond Open Rates: Open rates are an emotional, yet somewhat unreliable metric. When people see a drop in open rate, they tend to think it’s an indication that engagement is down. But email metrics go well beyond open rates. And in many cases, other metrics can tell you muc by Deliverability Defined
39 min listen
Sender Reputation: The Road to Inbox Placement: Getting into your audience’s inbox all starts with sender reputation. It’s the most important factor when it comes to deliverability, and the domain you're using to send your emails is what holds the majority of that reputation. by Deliverability Defined
40 min listen
Deliverability Terminology You Need to Know: It’s starting to look like fall in many parts of the country, so you know what that means! Pumpkin spice! Just kidding. Back-to-school! Today, we’re going to do a little vocab lesson and make sure we’re all up-to-date on the lingo being tossed around in t by Deliverability Defined
43 min listen
Pros and Cons of Inbox Placement Tests: If you've ever downloaded or used one of those free tools or applications that sync with your email inbox and automatically unsubscribes you from email that you don't open very often, there's a chance your email data is actually being used by someone else by Deliverability Defined
32 min listen
Avoiding Spam Traps the Right Way: Spam traps can elicit a negative gut reaction. It’s probably a natural reaction, however, we’re going to talk about how you can avoid spam traps without making things worse. by Deliverability Defined
34 min listen
How Email Marketing and Deliverability Help You Reach Your Audience: Deliverability Defined is a new show from ConvertKit in which hosts Alyssa Dulin and Melissa Lambert help you navigate the complexities of email deliverability. by Deliverability Defined
28 min listen
How Writers Can Earn a Living Through Email: In this episode, we’re battling the mother of all monsters: writer’s block. So let’s outline how to create content that helps you build an audience, reach an audience, and, ultimately, earn a living online. by Deliverability Defined
44 min listen
Protecting Yourself from Listbombing: Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you use or what your website is about—hackers will generally attack any list in any form on any provider that they by Deliverability Defined
28 min listen
FAQ's About Deliverability: As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost in all of the information when something goes wrong. In this episode, we discuss some o by Deliverability Defined
65 min listen
Audience Building for Creators: After spending Season 01 chatting all things technical, we’re kicking off Season 02 with some general advice for making a living and building an audience online. by Deliverability Defined
57 min listen
Does Gmail Filter Email Based On Political Beliefs?: It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that email providers, specifically Gmail, have filtered emails based on political beliefs. Congressman Greg Steube by Deliverability Defined
27 min listen
Authentication (SPF, DKIM, DMARC): Email authentication is probably something you don’t spend a lot of time thinking about. But it’s important that you understand what it is and why it's crucial for your email deliverability. by Deliverability Defined
43 min listen
Content: How Much Does It Impact Deliverability?: Over the last few episodes, we’ve brought up the topic of content and have essentially talked around it. This show is about deliverability, but it’s surprising how much the content aspect of your emails and website can impact overall deliverability. by Deliverability Defined
34 min listen
How Musicians Can Turn Fans Into SuperFans Through Email Marketing by Deliverability Defined
43 min listen
Do's and Don'ts of Growing Your Audience: Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impact on your email deliverability, which, in turn, affects all your other email metrics. by Deliverability Defined
43 min listen
How to Re-Engage Subscribers Without Damaging Your Deliverability: Like anything else, there’s a right and a wrong way to re-engage subscribers. And if you're not careful, your campaign may do more harm than good. by Deliverability Defined
42 min listen
Hey.com: The New Mailbox Provider that Blocks “Spy Tracker” Pixels: If you’re following the email marketing world, you’ve undoubtedly heard of Hey.com from creators of Basecamp. A lot of people have a lot of opinions on Hey, and because our podcast is all about email deliverability, we believe it’s a relevant discussion f by Deliverability Defined
44 min listen
How to Switch ESPs Without Damaging Your Deliverability: If you’ve wanted to make a change in your service but haven’t pulled the trigger for fear of damaging your deliverability, you’re not alone. That said, there are ways to switch it up without ruining your rep, and we’re breaking them all down. by Deliverability Defined
37 min listen
How to Start Preparing for Holiday Promotions: You may think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promotions of the year, so it’s important to plan your strategy well ahead of time. by Deliverability Defined
26 min listen
How’s Your Email Reputation?: In this episode, Alyssa and Melissa explain a few actionable steps for taking control of your email reputation. From the technical aspects to long-term fixes, here are some tips for achieving a great sender reputation. by Deliverability Defined
48 min listen
All About Gmail: The Promotions Tab, the Spam Folder, Postmaster Tools and More: Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverabil by Deliverability Defined
47 min listen
Ask Our Experts: What Metrics Should Senders Focus On?: Introducing "Ask Our Experts" — a special series of episodes in between seasons 02 and 03. Today’s question: Other than open rates, what metrics should senders focus on? by Deliverability Defined
28 min listen
Top Four Takeaways of Season One: We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways. If you do nothing else, these strategies will help by Deliverability Defined
30 min listen
What to Check Before You Click "Send": So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ exp by Deliverability Defined
51 min listen
Apple’s New Privacy Changes: In this episode, Alyssa and Melissa explain how to get creative and reach subscribers in Apple’s new world, why ignoring the update is your worst marketing move, and the new north star metric for measuring email success. by Deliverability Defined
39 min listen
List Validation 101 with Lauren Meyer from Kickbox: Today we’re talking about list validation. And to help bring some additional insight to our conversation, we’re joined by Lauren Meyer, the VP of Industry Relations and Compliance at Kickbox, a list verification company. by Deliverability Defined
42 min listen
Bypass the YouTube Algorithm With Email Marketing with Ben Schoeffler: In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can monetize their email list. So stay tuned and don’t let YouTube stop you from owning the a by Deliverability Defined
35 min listen
What Your ESP Can (And Can't) Do for Your Deliverability: There are a lot of email service providers (ESPs) out there and many misconceptions about how to choose the one that works for your needs. To understand what an ESP can and can’t do to help you with deliverability, it’s good to start by looking at the fun by Deliverability Defined
23 min listen
10 Common Email Marketing Mistakes: Even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common email marketing mistakes to avoid, plus, a few bonus tips and tricks for prime deliverability by Deliverability Defined
41 min listen

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How to Clean Your List: In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmation emails, and knowing when to pull the plug and part ways with the people on your list. by Deliverability Defined
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Email Behind the Scenes: In this episode, Alyssa and Melissa discuss technical complexities behind clicking “send”, how inbox providers determine where your email lands, what ESPs like ConvertKit really can control, and why understanding email basics sets you up for deliverabilit by Deliverability Defined
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How to Learn From Unsubscribes: In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastro by Deliverability Defined
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iOS 15’s Impact on Open Rates So Far: In this episode, Alyssa and Melissa explain what Apple’s iOS 15 update really means for senders and subscribers, who’s impacted, where open rates are surprisingly still useful, and why Apple’s update is an email blessing in disguise. by Deliverability Defined
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New Requirements from Gmail and Yahoo

New Requirements from Gmail and Yahoo

Description

Titles in the series (84)

More Episodes from Deliverability Defined

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