As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost in all of the information when something goes wrong. In this episode, we discuss some of the frequently asked questions we get at ConvertKit, and some practical strategies for improving your deliverability. Frequently Asked Questions
Why are emails going to spam? 
Why do subscribers "bounce" and what do I do with them? 
What do I need to do to my DNS settings when using an email marketing platform? 
How often should I send emails to my list? 
Why am I sending on a blocklisted IP? 
I used "some kind of email testing tool and my sender score is ____". What does this mean and how can I use it to help me?
I just migrated from ____ and my open rate was ____. Why isn't it that high at ConvertKit?
A subscriber reached out to me and they aren't receiving my emails, what can I do?

“Senders tend to assume that all of their messages go to spam or they have a crazy huge issue. It definitely could be the case, but a lot of times, spam filtering happens on such an individual basis that it’s not like you have a huge issue. It’s just that one subscriber had some sort of spam filter or setting that decided your message to go to the spam folder.” ~ @alyssa_dulinLinks
Deliverability Defined 02 - Sender Reputation: The Road to Inbox Placement

Deliverability Defined 06 - Authentication (SPF, DKIM, DMARC) 
Adding a Custom Header to an Email in ConvertKit
Glock Apps
MailTester
Spamhaus
Try ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing. Stay in touch
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Deliverability Defined Website