Jack of all trades, Master of noneYears after coding a restaurant employee scheduling system for his father’s chain of sandwich stores, 7shifts founder Jordan Boesch had branched out into retail and other scheduling-heavy industries. “They told us it was good. It wasn’t great,” he laments. His solution? Get back to his roots.Close a door, open a windowAfter Boesch had closed the door on 2 out of 3 customers to focus just on the restaurant industry, he discovered something interesting: he could focus on opportunities other software companies couldn’t. Focusing on his core competency — and his core customer — gave 7shifts the jet fuel needed to grow.3,000 kilometres from Silicon Valley NorthBoesch was questioned about why he’d build his company in Saskatoon, Saskatchewan. He points to the talent of a city with only a quarter million residents, adding “as a result, we don't have the same level of competition that you might have in bigger metropolitan centers like Toronto or San Francisco, and we can really stay laser focused to deliver a great product and build a massive company.”  Join Jordan Boesch as we wash dishes at a Toronto hotspot with our #CIBCInnovationEconomy series, then listen to Boesch offer his advice on how to pivot your company for greater success the CIBC Innovation Banking Podcast.CIBC Innovation Banking is a trusted financial partner to entrepreneurs and investors. Get in touch with our team at cibc.com/innovationbanking.