8 min listen
Planned Giving: using data to unlock your opportunity
Planned Giving: using data to unlock your opportunity
ratings:
Length:
12 minutes
Released:
Jul 29, 2020
Format:
Podcast episode
Description
Ed Sluga is joined again by planned giving thought leader Ken Ramsay as they discuss the most important asset of any organization's fundraising program - their data base. Using data effectively for the advancement of a planned giving program is fundamental to long-term and sustainable success. Ed and Ken discuss the rationale for regular data review and the steps necessary to use your data base to its fullest effect in your program.
Released:
Jul 29, 2020
Format:
Podcast episode
Titles in the series (24)
The Golden Age of Planned Giving Part 2: The era of the PG Campaign by PGgrowth - Planned Giving podcast