8 min listen
PGgrowth Episode 81_Being Prepared For Lead Generation
PGgrowth Episode 81_Being Prepared For Lead Generation
ratings:
Length:
18 minutes
Released:
Oct 22, 2021
Format:
Podcast episode
Description
Any marketing tactic to engage your donors about planned giving needs both a preparation and a follow up plan. Otherwise, the cost and work put into the initial contact is not only wasted, the trust you need with your donors so they will create a planned gift will be eroded or even lost. In this first episode of season 8, we will explore the basics of preparing for direct donor lead generation and the necessary 'next steps' to make the process worthwhile.
Released:
Oct 22, 2021
Format:
Podcast episode
Titles in the series (24)
The Golden Age of Planned Giving Part 2: The era of the PG Campaign by PGgrowth - Planned Giving podcast