In this episode, Selena and I embark on an enlightening journey through the complexities of data management and strategy implementation.

We delve into the crucial role of translating data insights into actionable strategies for small to medium-sized businesses, emphasizing the significance of reaching the right audience and driving meaningful outcomes.

Selena's expertise shines as she shares her innovative approach to data strategy, meticulously crafting plans tailored to organizations' unique goals and maturity levels. From navigating data overload to empowering leaders with clarity, Selena's insights offer invaluable guidance for harnessing the transformative power of strategic data utilization.

Additionally, we explore Selena's passion project, the "Make Data Talk" podcast, where she aims to demystify data and foster confidence among leaders navigating its complexities.

Our conversation extends beyond borders, here are some of the key points: