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278: Creating a Podcast for Locals with Wes Rhea

278: Creating a Podcast for Locals with Wes Rhea

FromDestination Marketing Podcast


278: Creating a Podcast for Locals with Wes Rhea

FromDestination Marketing Podcast

ratings:
Length:
47 minutes
Released:
Oct 10, 2023
Format:
Podcast episode

Description

Wes Rhea, the CEO of Visit Stockton, joins Adam on today's episode to talk about his destination and partnering with Relic to create This is Stockton. Wes elaborates on the benefits of catering your destination podcast to locals and the overall merit of audio content. Wes also discusses the value of being an early adopter when it comes to emerging technology and how that has helped Visit Stockton.

"We know we're moving the needle on the depth of knowledge that people have about certain things in our community, so they may know an attraction or may know a business, but really they, in 30, 40 minutes you get to know something usually personal about that person or some backstory you didn't know, and those little nuggets of information are invaluable." - Wes Rhea

This is Stockton
Visit Stockton

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

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Released:
Oct 10, 2023
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.