Today’s book explains why supply chains are complicated to operate (and getting more challenging!). Fortunately, future managers can employ a combination of suitably educated employees and digital technology to manage ever-higher complexity successfully. People and companies can use digital technologies to make themselves more efficient and more effective in addressing the expanding and changing needs of the planet. Our guest is the author of a 1985 textbook on transportation networks and eight management books dealing with supply chain resilience, sustainability, and industrial clustering; we welcome the author of The Magic Conveyor Belt: Supply Chains, A.I., and The Future of Work, we welcome Professor Yossi Sheffi.   00:00:00.067 The Challenges of Operating Supply Chains 00:03:23.626 The Complexity of Supply Chains and Appreciation for Efforts 00:05:21.979 The Complexity of Global Supply Chains 00:06:57.421 Complexity of Supply Chains in Automobile Industry 00:13:35.997 The Surprising Complexity of the Banana Supply Chain 00:18:23.385 The Supply Chain: Synchronizing Supply and Demand 00:24:35.818 Unforeseen Impacts: How Disruptions Ripple Through the Chain 00:30:00.944 Supply Chain Managers: Victims of their own Success 00:32:40.419 Insights on Outsourcing and Offshoring in China 00:33:34.670 China's Rise as a Manufacturing Powerhouse 00:38:56.587 Mysterious Fibers Replacing Materials in Airplanes 00:39:11.269 China's Dominance in Bonding Agents and Rare Earth Materials 00:40:52.177 The Unpleasant Choices in Balancing Priorities 00:43:40.989 Outsourcing, Offshoring, and the Complexity of Supply Chains 00:51:38.755 The Complex and Efficient Manufacturing of Cheap T-Shirts 00:53:42.528 Conspicuous Consumption and Food Waste in the United States