What’s the difference between petting our dogs and cats vs. offering them pet massage? Northwest School of Animal Massage founder Lola Michelin joins the podcast to discuss hands-on skills for working with animals, training, and contraindications. We also dip into communication strategies with our four-legged friends, as well as safety protocols. We finish by talking about marketing these services and what to charge.   Sponsor:   This episode sponsored by Anatomy Trains   Guest:   Lola Michelin founded the Northwest School of Animal Massage in 2001. She has practiced animal massage for over 30 years and massage for people for 17 of those years. A graduate of the animal science program at Michigan State University, she has work experience in both the veterinarian and zoological fields. For more information, visit Northwest School of Animal Massage.