Emma Burstow, Director of Developer Relations at Umbraco, discusses how we can marry community needs with business needs, and her concept of "profitability without price tags." We explore some of the common misconceptions when it comes to measuring success or profitability beyond monetary considerations, and the importance of community and relationships in achieving profitability. Host, Kevin Craine Do you want to be a guest? Visit DigitalTransformationPodcast.net