Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment

155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment

FromCampaign podcast


155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment

FromCampaign podcast

ratings:
Length:
29 minutes
Released:
Sep 21, 2023
Format:
Podcast episode

Description

Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent fuss over Burberry's Bond Street tube station takeover, Samuel L Jackson appearing in the latest Warburtons campaign and a Credos report on the ad bombardment fuelling mistrust among younger audiences.Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?Further reading:Bond Street tube station becomes ‘Burberry Street’ and draws mixed reactionSamuel L Jackson vents his anger in Warburtons spotAd bombardment biggest cause of mistrust for younger audiencesMcDonald’s travels back to 1990s in retro campaign Hosted on Acast. See acast.com/privacy for more information.
Released:
Sep 21, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. The podcast is hosted by Campaign's media and technology editor Omar Oakes. Read more at http://www.campaignlive.co.uk/resources/podcasts