Have you considered adopting a video-first approach in your marketing?87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.But how does this translate into content marketing? And what are the benefits of taking a video-first approach?In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.Find out:Why YouTube is a great platform for podcastersHow a major radio station group adopted a video-first approachThe repurposing possibilities from prioritizing videoImportant links & mentions:Content10x: https://www.content10x.comEpisode 223 – How to Repurpose Videos for Social Media: https://www.content10x.com/223 Episode 243 – 10 Types of Video Your Business Should Repurpose: https://www.content10x.com/243 B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/ Reuters Institute Digital News Report 2021: https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf Wyzowl Video Marketing Statistics: https://www.wyzowl.com/video-marketing-statistics/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter