33 min listen
344: Should I Stop An Existing Podcast To Start A New One?
344: Should I Stop An Existing Podcast To Start A New One?
ratings:
Length:
41 minutes
Released:
Sep 14, 2023
Format:
Podcast episode
Description
It’s not unusual for a podcaster to rebrand and head in a new direction after podcasting for a while. The big questions in this transition are around the logistics of the rebranding process. Today’s session is a coaching call with a member of our Healthcasters Podcasting Course who is unsure about the best way to handle this big transition. Join us as we talk it out and figure out her best next steps!Our Featured Guest for Today’s Coaching Call:Marie Vakakis, MA, AMHSWMarie Vakakis is the founder of The Therapy Hub, and she’s a group practice owner who lives in Australia. She has been doing her podcast, Inside Social Work, for about five years, but she’s decided to rebrand to reach a bigger audience. We will discuss whether she should start a whole new podcast since she has chosen to go in a different direction. We’ll also talk about monetization strategies around podcasting and lining up specific episodes with paid endeavors, such as speaking engagements and online courses. I think you’ll enjoy this look at the entrepreneurial journey, content creation, and podcasting.You’ll Learn:How Marie became a podcaster and learned to be courageous and vulnerableWhy Marie wants to change and rebrand with a different podcast name and target the general public instead of early-career social workersWhy Marie needs to pinpoint her new vision and assess the long-term sustainabilityThe two tiers to Marie’s new goal: intentionally grow her practice and intentionally grow her transition to public speaker, educator, and course creatorMelvin’s suggestions for creative ways Marie can grow her practice around content creationMelvin’s advice for Marie about introducing her new missionHow Marie can model for her clients why it is important to embrace change in the rebranding processHow Marie can coordinate podcast content with courses, public speaking, and coaching calls in ways that plug her individual products and services and help her stand out with her established expertiseWhat Marie sees as her next important big stepResources:Marie's WebsiteWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshop
Released:
Sep 14, 2023
Format:
Podcast episode
Titles in the series (100)
150: Tips for Growing an Online Community - Melvin Varghese, PhD: Have you ever thought about starting your own online community? You’ve heard me talk often about the STC Facebook Community and the many questions and show topics that spring from that group. In fact, the idea for today’s show comes from emails I... by Selling the Couch