Rotten Tomatoes is the place you go when you want to figure out whether or not to see a movie. It aggregates reviews on its “Tomatometer” and tells you whether a film is “fresh” or “rotten.” But its math formula sucks, and it’s easily manipulated. New York Magazine’s Lane Brown did a deep investigation into how Rotten Tomatoes works and tells Sam all the ways studios game the ratings on Rotten Tomatoes, how Hollywood publicity now revolves around the site, and highlights how the whole system has incentivized one company to pay critics and apparently withhold their negative reviews from Rotten Tomato counts.
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