We all instinctively know the impact negative reviews have on individuals and organizations; whether TripAdvisor ratings or publicly administered regulatory sanctions. It's not good. Yet there are many people and organisations thriving on precisely that. Sometimes, negative social evaluations, might actually not be a bad thing.My guest, Dr Thomas Roulet of Cambridge University, has just written a book called 'The Power of Being Divisive; Understanding Negative Social Evaluations'. In our discussion, we explore why divisive politicians can benefit from negative perceptions and why banks who are publicly admonished for bad behaviour, can actually make more money. It's fascinating, often counter-intuitive stuff. In a world where all of us can rate others and be rated ourselves, understanding how we perceive ratings, is highly valuable.For more on Thomas visit his website: https://www.thomasroulet.com/Thomas_Roulet.htmlYou'll also find him on Twitter: https://twitter.com/thomrouletHis book The Power Of Being Divisive: https://bit.ly/34BEY1V