50 min listen
Tracking—And Recapturing—Movie Audiences
Tracking—And Recapturing—Movie Audiences
ratings:
Length:
33 minutes
Released:
Dec 2, 2021
Format:
Podcast episode
Description
On this week’s episode, Sonny talks to David Herrin the CEO and founder of The Quorum, a film research firm that has done something rather remarkable in making tracking data available to the public in the same way that box office data is available to the public. “Tracking” numbers are the data points used by studios to help determine how a film will perform in theaters, and The Quorum is building a hearty database for movie nerds to dive into. In addition to discussing The Quorum’s new study examining why audiences are hesitant to return to theaters—spoiler: cost and COVID remain the two biggest factors—we also chat about the state of the business and what’s likely to come. I encourage you to poke around at The Quorum’s website if you’re a fan of sites like Box Office Mojo; there’s all sorts of interesting stuff there. And share this post with a friend if you enjoyed our chat!
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Released:
Dec 2, 2021
Format:
Podcast episode
Titles in the series (100)
The Bulwark Goes to Hollywood with Gerry Daly: This week, Sonny talks to Gerry Daly, who has 15 years experience in home entertainment sales, including 13 years with 20thCentury Fox, working in Category Management. Also, at one time was an elections & politics blogger with a fairly sizeable audience, quoted in the Wall Street Journal, Washington Post, and New York Post. by The Bulwark Goes to Hollywood