33 min listen
Ray Subers on Polling Moviegoers
ratings:
Length:
34 minutes
Released:
Jul 29, 2021
Format:
Podcast episode
Description
On this episode of The Bulwark Goes to Hollywood, Sonny talks to Ray Subers, a vice president at NRG, which has helped Hollywood studios with polling about movies for decades. Currently, NRG’s most interesting and informative efforts have to do with polling audiences on their comfort levels with going back to theaters during the age of COVID and its variants. How are audiences feeling right now as case numbers surge? How nervous is Hollywood? Also: If you’ve ever wondered how movie studios figure out the “tracking” numbers—that is, the awareness levels for upcoming movies—that help them decide on release dates and advertising strategies, Ray’s the guy to listen to. It’s a fascinating science with stakes that involve tens of millions of dollars every single week.
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Released:
Jul 29, 2021
Format:
Podcast episode
Titles in the series (100)
The Bulwark Goes to Hollywood with Richard Rushfield: In the inaugural episode of The Bulwark Goes to Hollywood, Sonny Bunch talks to Richard Rushfield about Disney’s decision to charge for early access to MULAN, the future of streaming, and the death of theaters. by The Bulwark Goes to Hollywood