#007 - Growing your Pup’s Instagram Following by Defining your Purpose with Natalia MartinezHave you every noticed that most of your favourite Instagram accounts follow a theme or have a purpose?What most successful influencers have in common is that they’ve chosen to focus on a handful of topics, in order to niche down their audience to those that love those very specific subjects.For instance, they may focus on hiking with dogs, a particular dog breed, dog nutrition or training.In this episode we’re chatting with Natalia Martinez who’s grown a laser focused and engaged audience for her dog, Willow, using a few key strategies that’s she’s going to share with you today.Nat's qualifications include:Professional Animal PhotographerIllustrator and Graphic DesignerVideo ProducerContent CreatorMicro InfluencerLearn:How setting a purpose for your Instagram account can help you attract quality sponsors.What is a micro-influencer?How to create your own brand pillars.The one thing you should remember when deciding to partner with a brand.How to use your pup's Instagram account to sell your own products.Resources from this episode:Episode 007: ResourcesEverything Pup Podcast Community on FacebookFind Holly on Social Media:FacebookInstagram Support the show