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The rise of the middle why we need to look again at mid-level donors

The rise of the middle why we need to look again at mid-level donors

FromThe Fundraising Everywhere Podcast


The rise of the middle why we need to look again at mid-level donors

FromThe Fundraising Everywhere Podcast

ratings:
Length:
25 minutes
Released:
Sep 6, 2023
Format:
Podcast episode

Description

We are seeing a rise in the volume and retention of mid-level donors within fundraising programmes. This is leading to more organisations considering how best to engage with them long-term. The looming recession means this group will be even more important than ever. Let's discuss how to reach them within Individual Giving programmes and increase average donation values as a result. 
Speakers: Nathalie Ormrod & Saige Jennings
Individual Giving Conference in back for its 4th year on October 19th. You can register here. Use discount code FEPODCAST for a 50% discount.
And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.
Released:
Sep 6, 2023
Format:
Podcast episode

Titles in the series (99)

We’re Fundraising Everywhere and Everywhere+. With over 30 years’ of fundraising experience between us, we know fundraisers dedicate their careers to good causes…but often without access to formal training or support. Fundraising Everywhere is a community for people like you - fundraisers and future charity leaders - to: ● find community and make connections ● discover new developments and strategies ● learn from experts and one another Then get back to work with improved clarity, confidence and conviction. Run by fundraisers for fundraisers, Fundraising Everywhere helps you raise your confidence, your skills and charity income.