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Puck’s Jon Kelly on why ads are still a good business

Puck’s Jon Kelly on why ads are still a good business

FromThe Rebooting Show


Puck’s Jon Kelly on why ads are still a good business

FromThe Rebooting Show

ratings:
Length:
46 minutes
Released:
Sep 5, 2023
Format:
Podcast episode

Description

Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical focus lends itself well to a strong direct-sold ad business.
Other topics we cover:

What ails legacy publishing models
Raising $10 million in a rough funding climate
The pendulum shift from institutions to individuals
The enduring value of scarcity
The benefits of starting small
Released:
Sep 5, 2023
Format:
Podcast episode

Titles in the series (100)

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. therebooting.substack.com