How do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic?In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at the American Translators Association (ATA) . Kelli discusses:The difference between a translator and an interpreter.How AI is disrupting and disrupting the profession.ATA’s new virtual conference called “Translating and Interpreting the Future” that was a huge success.ATA’s new year-round sponsorship program.How the association is navigating being in Florida for their annual conference this year.ATA’s prestigious certification program; only 20% of people who sit for the test pass.How a recent member survey revealed that 62% of ATA members are close to retirement.ATA’s new social media initiatives and ATA ambassadors.References:ATA WebsiteThe ATA PodcastATA’s Virtual Events