This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Hillary Weiss Presswood. Hillary is a creative director and positioning strategist who helps creative service providers develop their statement piece brands and become absolutely unmissable in their corner of the market.Through her weekly newsletters and social media presence, she prides herself on getting to the guts of things and sharing insights on every aspect of her work. From concepting to differentiation, positioning, creating your own visual language, to the ups and downs from over a decade in the entrepreneurial trenches. You can find her on Instagram @hcweiss, where she shares videos, writings, and extremely silly deep dives. And you should come say hey over there because she doesn't bite or so she claims.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:53 - The First 3 Things To Consider When Building A Brand28:53 - Use The "One-Word Trick" To Write An Insanely Powerful Headline31:37 - A Pro Copywriter Reveals Her Clever Call To Action Strategy!Show Notes? Watch this episode on YouTubeSome of Hillary’s clients: Renae Saager: Confidence Coach: https://www.instagram.com/renaesaager/Maris Corcoran: Copy Mentor + Speaker: https://www.instagram.com/mtoni/Courtney Townley, Health & Self-Leadership Coach: https://www.instagram.com/gracegrit/ To Connect with Hillary:Website/Newsletter: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/ Twitter: https://twitter.com/HCWeiss Facebook: https://www.facebook.com/theweissness To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat