Have you ever thought about trademarking your race’s name or logo? Trademarking your race and brand could help protect your business against trademark infringement, and the risk of getting someone else’s event confused with yours, whether that is done through malice or ignorance. Today we’re going to be looking at all aspects of trademarks and the trademark registration process, with the help of no less than three distinguished guests - Brian Gallant of Sinister Sports, who had to defend his race trademark against a competing claim not too long ago, and intellectual property lawyers Suzanne Sjovold and Jon Deppe who will be bringing the legal expertise in today’s highly technical subject.We are going to be looking at the process of registering a new trademark, defending a registered trademark you own against infringement, as well as the many protections afforded to your brand by law even in the absence of a formal trademark registration, through the concept of common law trademarks. So stick with us to have all your trademark-related questions answered.In this episode:Trademarks as a consumer protection deviceWhat aspects of a race can (and can't) be trademarkedTrademark geographical limitations: federal vs state/regional protectionCommon law trademarks: what they are, and what protection they already provide for your race even without trademark registrationResolving conflicts between common law trademarks and registered trademarksDefending your common law trademark against a competing trademark registrationWhy using your trademark in trade is crucial for establishing trademark protectionRegistering a trademark, trademark registration classes, and trademark search best practicesEstablishing registration priority with intent-to-use trademarksThe cost of registering a trademarkDIY trademark registration: is it worth it?(R) vs TM: Understanding trademark symbols and when/where to use them Renewing and defending registered trademarksMany thanks to our podcast sponsors, RunSignup and Racecheck, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 26,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Racecheck can help you collect and showcase your participant reviews on your race website, helping you more easily convert website visitors into paying participants, with the help of their Racecheck Review Box. Download yours for free today at https://organisers.racecheck.com/.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about race trademarks or anything else in our Facebook group, Race Directors Hub.