In a number of our past podcasts, we’ve touched on the issue of race waste - and specifically a particularly significant and persistent part of that issue which is water cup waste.In an ideal world - or shall I say in a trail running world - we’d all love to put on cupless races, where racers themselves are responsible for bringing along their own water containers to the race. But, unfortunately, that high standard may be a little ways off still for the majority of road running and multisport races out there. So what can we do to take some of the strain of water cup waste off of our industry?One approach, coming out of Florida-based company Hiccup is reusable water cups, that is, durable cups that are collected, professionally sanitized and reused between races. And today I have the great pleasure of talking to the person at the forefront of that movement, Hiccup owner Kristina Smithe.Kristina started Hiccup in 2019 through her frustration with the rate at which water cups were being consumed in races, and has since had her Hiccup silicon cups used in such great events as Grandma’s Marathon, Rocket City Marathon and Around the Crown 10K. And she’ll be telling us today how the Hiccup service works, from delivery to collection, and how you could potentially bring Hiccup’s reusable water cups to your race next year.In this episode:How Hiccup's reusable cup service worksWhat races Hiccup is best (and less well) suited forSetting up Hiccup on race dayRunner's reviews of using HiccupsRecovering, sanitizing and reusing Hiccup's silicon cupsCompostable vs reusable cupsThe cost of bringing Hiccup to your raceThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about sustainability, reducing race waste or anything else in our Facebook group, Race Directors Hub.