When it comes to waste in the endurance events industry, water bottles are the big plastic elephant in the room. So it’s no surprise that a great deal of effort has recently been going into finding ways to tackle the problem of plastic bottle waste in races. Today, we're talking to Lise Honsinger, CFO & COO of Notpla, a UK-based company pioneering the use of edible packaging. Notpla’s flagship edible sachet, Ooho, has been used in the London Marathon and many other races across the world with great success as a totally safe, naturally biodegradable substitute for plastic bottles. So it’s a great treat to have Lise tell us more about it today.Things covered in this episode:A short history of Notpla, the company revolutionizing edible packagingWhat is Ooho? What is it made of? What liquids can it hold? How do you consume it?Ooho as an alternative to water bottles in racesRunner feedback from using Ooho in the London MarathonGetting Ooho for you race: How many will you need? How much does it cost? How can you order?The future of Notpla and OohoThanks to GiveSignup|RunSignup for supporting quality content for race directors by sponsoring this episode. More than 21,000 in-person, virtual, and hybrid events use GiveSignup|RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about GiveSignup|RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more free resources on planning, promoting and organizing  races on our website RaceDirectorsHQ.com.You can also share your questions about sustainability, reducing bottle waste or anything else in our race directors Facebook group, Race Directors Hub.