How can travel media publishers earn reader loyalty? Mark finds out from Bryan Kinkade, VP Publisher at Afar Media. Bryan shares insights gleaned throughout his 15-year career in travel and media, touching on the differences between digital and print content, the role of local voices in storytelling, and keeping visitation sustainable on an individual level. We also hear about Bryan's recent 6-week sabbatical across South America. The episode is live from ESTO in Savannah, Georgia.