Live From IPW, Greatly Improving Your Approach to Video Storytelling with Ashley Davidson of Citizen

Approaching AI with Intelligence with Chris Donahoe: It's only fitting that Mark turned to AI to come up with the perfect questions to ask Chris Donahoe, Executive Vice President and Head of AI Strategy at Edelman Smithfield. The two dive deep into the current state of AI, including "invisible" technologies that already exist, case studies involving PR and ROI, and the ethics of using artificial intelligence to get ahead. by Brand USA Talks Travel

18 min listen

Tourism Cares and Meaningful Travel with Greg Takehara: Are you ready to give back to the travel industry and local communities? Mark meets with Greg Takehara, CEO of Tourism Cares and founding member of The Future of Tourism Coalition, to discuss how you can participate in good work. They also cover sustainability, the Meaningful Travel Map, and tackling tourism's most pressing issues. by Brand USA Talks Travel

24 min listen

Special Skift Podcast on IMEX Frankfurt 2024: From our friends at Skift, host Miguel Neves explores four diverse destinations, speaking with Tommy Woods, Travel Texas; Jim McMichael, Las Vegas Convention and Visitors Authority; Tara Miller, Destination DC; and Martha Sheridan, Meet Boston. Each destination provides insight into what attendees can expect when meeting with them at IMEX Frankfurt 2024. by Brand USA Talks Travel

38 min listen

IPW 2024 Preview with Aimee Misako Gabel and Michael Martin: We’re excited to introduce you to Aimee Misako Gabel, U.S. Travel’s newly hired SVP, Events and Education. After a quick chat with Aimee, Mark grills Michael Martin about this year’s IPW activities, networking, and maximizing your time at the convention. IPW 2024 is May 3-7 in Los Angeles. Michael Martin is International Relations Manager at U.S. Travel. by Brand USA Talks Travel

19 min listen

2024 Destinations International Convention Preview with Don Welsh: Get your first look at DI's annual convention, slated for July 16-18 in Tampa, Florida, including key sessions, new themes, and a glimpse into the CEO lounge. Mark and Don also discuss DI's recent study, "Destination Promotion: A Catalyst For Community Vitality," and social responsibility within travel and tourism. Don Welsh is CEO of Destinations International. by Brand USA Talks Travel

20 min listen

Claire Irvin on Women’s Leadership in Travel Journalism: For the final installment in our special series celebrating Women's History Month, Brand USA's CMO Staci Mellman meets with Claire Irvin, Head of Travel at The Times and The Sunday Times in the UK. They cover the role of AI in journalism, how to build diverse and high-performing teams as a leader, and how young women can set themselves up for professional success. by Brand USA Talks Travel

25 min listen

Collaboration and Self-Advocacy with Stephanie Young: For our fourth special episode celebrating Women's History Month, guest host Staci Mellman meets with Stephanie Young, President, Disney Vacation Club, Adventures & Expeditions, and Disney Institute at The Walt Disney Company. They discuss how Disney built a strong team culture emphasizing collaboration, the necessity of listening to one's instincts, and the single most important piece of career advice that Stephanie ever received. Staci Mellman is CMO at Brand USA. by Brand USA Talks Travel

25 min listen

Characteristics That Propel Personal Excellence with Sarah Lehman: In our third episode celebrating International Women's History Month, guest host Staci Mellman meets with Sarah Lehman, CEO of Zartico, to discuss their mission of empowering destinations through informed, data-driven decisions. They also examine the tech world's bro culture, connecting the dots of one's career path, and how sharing vulnerability makes for powerful leadership. Staci Mellman is CMO at Brand USA. by Brand USA Talks Travel

33 min listen

Expectations & Standards for Women in Leadership Roles with Ellen Davis: In our second special episode celebrating International Women’s History Month, guest host Staci Mellman and Ellen Davis from U.S. Travel delve into the fascinating intersection of retail and travel, discussing how these industries influence and complement each other. They also share insights on empowering women to advocate for themselves and support one another in the workplace, highlighting the importance of educating the next generation to become allies in fostering gender equality. Ellen Davis is EVP, Business Strategy and Industry at U.S. Travel. Staci Mellman is CMO at Brand USA. by Brand USA Talks Travel

25 min listen

Celebrating International Women’s History Month with Katie Briscoe: Brand USA CMO Staci Mellman guest hosts four special March episodes in which we connect with leaders in the Travel Industry. In this series debut, Staci gets personal with Katie Briscoe, CEO of MMGY Global. Katie is the first woman to serve as CEO in an organization that is over 40 years old. Topics include keeping a marketing organization at the top of its game in a constantly evolving marketing environment, the importance of having a trustworthy mentor, and the standards and expectations that women encounter in leadership roles. by Brand USA Talks Travel

31 min listen

Learn About a LinkedIn Travel Group with 6,500+ Members: Patrick Higgins, SVP at Connect Meetings and BizBash Sports, converses with Mark about how the LinkedIn Group he manages benefits the travel industry, and how you can participate and even create your own discussion group. They also examine Patrick’s specialty work in international sports tourism and how MICE is moving forward in 2024. by Brand USA Talks Travel

19 min listen

How To Excel At Public Relations with Julie Coker: Mark covers a lot of ground with San Diego Tourism Authority’s Julie Coker. They discuss how to leverage assets to increase international tourism, the importance of mentors, and how to become an active listener when one serves on many Boards. by Brand USA Talks Travel

21 min listen

How Discovering Music Can Drive Tourism: Mark chats with the four key players from the new GoUSA TV show, “American Beats.” Rupert Maconick, founder of Saville Productions, Director Tamara Rosenfeld and hosts Chunz & Makh talk about the joy associated with musical discovery and the elements that go into creating a great travel TV show. “American Beats,” is now live on GoUSA TV. by Brand USA Talks Travel

22 min listen

Brand USA 2024 Missions, MegaFams and Roadshows: Brand USA’s Travel Trade team has been busy planning out the year and our Vice President for Global Trade Development, Jackie Ennis is here with details. We also hear about recent missions to Mexico and India. Plus, catch the latest international travel trade trends. by Brand USA Talks Travel

20 min listen

A Snapshot of Tourism Economics 2024 with Adam Sacks: When it comes to predicting travel patterns, few are better equipped than Adam Sacks, Founder and President of Tourism Economics and a member of the U.S. Department of Travel and Tourism Advisory Board. We discuss Tourism Economics' latest research, including China recovery, trends in remote-work/bleisure travel, and why research insights are so important to success. Plus, did you know that Adam plays guitar and sings? Hear him for yourself on this episode! by Brand USA Talks Travel

20 min listen

Immigration, Visas & Tourism with Allen Orr: Allen Orr, Founder of Orr Immigration Law and Brand USA Board Member, suggests a positive path to dealing with the U.S. Visa backlog. We also discuss Allen’s advocacy for working with under-represented communities, how homelessness affects tourism, and the visas required for foreign nationals to work in the U.S. travel industry. by Brand USA Talks Travel

16 min listen

Hotels in 2024 with Chip Rogers: The American Hotel and Lodging Association has a lot planned this year; you'll want to know about it so you can schedule your calendar. We also hear about the state of hotel labor, as well as new trends in this vertical that effect all of us who work in tourism. Chip Rogers is CEO of AHLA. by Brand USA Talks Travel

15 min listen

Fostering Authentic DEI in the Travel Industry with Martinique Lewis: Martinique expresses why creating authentic, diverse content is vital to all destinations. We also discuss allocating specific budget to DEI work, and her experience appearing in “Black Travel Across America on Disney+. Martinique Lewis is President of the Black Travel Alliance, Creator of the ABC Travel Greenbook, and a Travel Consultant. by Brand USA Talks Travel

19 min listen

The Economic Impact of Outdoor Recreation in the USA: Meet Jessica Wahl Turner, President of the Outdoor Recreation Roundtable. Learn about their mission, effect on legislation, and how they work with destinations. by Brand USA Talks Travel

16 min listen

What Are DMOs Outside the USA Doing Now & Planning for the Future?: Nick Hall, Founder of the Digital Tourism Think Tank, works with hundreds of destinations globally. Mark meets with Nick at their offices in Canterbury, England to get his perspective on content creation, hear about the new State of Destination Marketing 2024 study, and upcoming DTTT events in Europe. by Brand USA Talks Travel

34 min listen

The Role of the USA in International Accessibility Travel with Alvaro Silberstein: How does the US rank when compared to other countries for accessibility? Mark discusses with Alvaro Silberstein, Co-Founder of Wheel The World. Alvaro shares how his visit to Yellowstone National Park began a chain of events that led him to become the founder of a travel accessibility company. We discuss common misconceptions about accessible travel, as well as opportunities for DMOs who are just getting started in welcoming travelers with disabilities. by Brand USA Talks Travel

15 min listen

Leveraging AI in Travel Marketing Today: There are those harnessing artificial intelligence right now. These pioneers are not waiting for the future to arrive; they are embracing AI tools already. Marketing Disrupter Henry Cowling explains how to “talk to your data,” how to speed up the creation of assets, and how AI can be used for better media placement. Henry Cowling is Chief Innovation Officer at Media.Monks. by Brand USA Talks Travel

21 min listen

How Destinations Can Maximize Relationships with Native American Tribes: Mark dives deep into a terrific tourism relationship between Visit Greater Palm Springs and the Agua Caliente Band of Cahuilla Indians. You’ll hear about how to grow mutual respect, understanding, and tourism from Colleen Pace, CMO at Visit Greater Palm Springs, and Kate Anderson, Director of P.R. for the Agua Caliente Band of Cahuilla Indians. Celebrate Native American Heritage Month by learning how you can take your destination to the next level. by Brand USA Talks Travel

15 min listen

A Cool Activation For Your Next Consumer Event with “Song Confessional”: At SXSW in Australia, we were introduced to “Song Confessional,” a mobile recording studio team who welcome attendees to anonymously confess secrets - from the mundane to the shocking - and then turn the confessions into one-of-a-kind songs. Mark speaks with Creator/Producer Walker Lukens, an Austin-based musician who’s been described as “the best songwriter in Texas,” and Rylan Keturi, of 7S Management. Hear about how they work with Destinations, and listen to a song from the mobile studio. by Brand USA Talks Travel

18 min listen

Three Decades of SXSW with Hugh Forrest: We meet with Hugh to discuss Brand USA’s recent participation with SXSW in Sydney, Australia, and hear other international possibilities for destinations. Few people are more tapped into event planning, developments in tech, music, and culture than Hugh Forrest, Co-President and Chief Programming Officer at SXSW. Anyone working in planning conferences and conventions in the Travel Industry can learn a lot from what Hugh says in this podcast. Plus, we discuss SXSW’s amazing historical musical line-up, from Johnny Cash to Beck to Billie Eilish. by Brand USA Talks Travel

13 min listen

Live From Travel Week: How Tourism Exchange USA Grows Sales: Hear how the Tourism Exchange creates new opportunities for Suppliers, Distributors and Destinations. Early Travel Exchange adopters Nick Leister, Owner of Fairytale Farms, and Kathryn Davis, Managing Director of Visit West, share their experiences with this groundbreaking new platform. Nick runs a small business and Kathryn is at a destination. Nate Huff, President of Tourism Exchange USA, provides an overview. The session is moderated by Staci Mellman, Senior Vice President of Integrated Marketing at Brand USA. This episode was recorded live at Brand USA Travel Week UK & Europe 2023. by Brand USA Talks Travel

35 min listen

Live From Travel Week: Roger Bennett Reignites A Passion For All Things USA: British-American Broadcaster, Author, and Co-Host of the “Men in Blazers” podcast, Roger Bennett and Brand USA's Senior Vice President of Public Affairs, Aaron Wodin-Schwartz, reignite a passion for all things USA in this Travel Week chat. We delve into the enduring promise of America, the growing popularity of soccer in the U.S. and commiserate over supporting losing sports teams on both sides of the pond. by Brand USA Talks Travel

52 min listen

Live From Travel Week: Travel’s Sustainable Future: Our expert panel discusses consumer demand for sustainability in travel, climate change effects, potential policy change, the latest research on the subject, and needed innovation. Panelists include Nejc Jus, Head of Research at the World Travel and Tourism Council; Chip Rogers, President and CEO of American Hotel and Lodging Association; and Eric Hansen, Senior Vice President of the US Travel Association. Moderated by Brand USA’s Senior Vice President, Public Affairs, Aaron Wodin-Schwartz. This episode was recorded live at Brand USA Travel Week UK & Europe. by Brand USA Talks Travel

39 min listen

Live From Travel Week: The Impact of International Sports Tourism to the USA: Phil Marshall from Sky Sports speaks with Rowena Samarasinhe, Dave Goodger & Ben Martin about the best to ways to position sports to drive visitation to America. The panel discusses creating a blend of memorable experiences that includes sporting events, authentic storytelling around sports, and the growth of international sports tourism. Dave Goodger is Managing Director, Europe and Middle East at Tourism Economics. Ben Martin is CEO, Pitchside Sport and Entertainment. Rowena Samarasinhe is Partner at LEVEL, Managing Director at GENSport, and a TEDx Speaker. The episode was recorded live at Brand USA Travel Week UK & Europe. by Brand USA Talks Travel

40 min listen

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Live From IPW, Greatly Improving Your Approach to Video Storytelling with Ashley Davidson of Citizen

Live From IPW, Greatly Improving Your Approach to Video Storytelling with Ashley Davidson of Citizen

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