Many accidental entrepreneurs view marketing as "bad" or "slimy" because of previous experiences that felt that way. As someone who is trying to build a business that operates in a way that serves your customers in a way that helps them, you certainly want your marketing to feel good too. But the question is how to do this? In this article, I've interviewed an expert in creating a positive online experiences. Caitlin shares her pro-tips on how to approach marketing in a way where you are the guide to an excellent online experience that welcomes in your dream customers. We cover:  How to approach and think about marketing in a positive way Mapping out your online experience like IKEA maps out their store Creating a marketing plan that works for you as well as your customers Taking care of your mental health all along the way  Resources Mentioned:  Caitlin's Website: caitiemeansbusiness.com Caitlin's Instagram: https://www.instagram.com/caitiemeansbusiness/ All podcast episodes: https://pod.link/1473751874 Amanda's Website: https://www.amandamckinney.com/ Amanda's Coaching Options: https://www.amandamckinney.com/coaching Amanda's Book: https://www.amandamckinney.com/book