I interviewed copywriter (and yoga teacher), Allison Gower and it's packed with tips! She speaks our language and even better, she breaks copywriting down to a simple formula, with a cool name too! Her Fierce Formula had me dancing with excitement during the interview as she walked me through the formula for writing an About page on a website. It's good and you don't want to miss it!  https://www.marketingyogawithconfidence.com/podcast    Links:  Website: http://allisonevelyn.com/  Instagram: https://www.instagram.com/hiallisonevelyn/   Freebie for 5 day challenge: https://pages.convertkit.com/5ca72a7759/89330eb9ab