We are absolutely delighted to welcome Seth Godin to The ONE Thing Podcast. Seth joins us to delve into the subject of his latest book, “The Song of Significance” – a deep exploration of leadership and a fresh take on business culture.This book is more than just a guide for better business. As Seth explains, it's an examination of our current zeitgeist, the large-scale trends that shape our world, and perhaps even a driver of these trends itself. Seth, known for his groundbreaking work including "Unleashing the Ideavirus,", “The Practice,” and “Permission Marketing,” has a knack for catching and conveying the spirit of the times in his writing. In his own words, whenever he encounters something in the world he doesn't understand, he takes the time to decipher it and, if the explanation might benefit others, he shares it.Our conversation today sheds light on how we think about leadership and business culture, as Seth unpacks his observations and insights. And it's not just about better business practice; we're touching on a much larger mission driven by Seth. The goal is to understand, reimagine, and ultimately enhance how we lead and operate in the business world. A must-listen for all aspiring leaders and anyone curious about the direction our business culture is heading.If you're interested in learning more about how you can grow as a leader and align with the changing business landscape, don't forget to check out Seth's new book, The Song of Significance.To learn more, and for the complete show notes, visit: the1thing.com/pods.We talk about:The factors that define the best jobsLeaning into widespread disruption as an opportunity to reinvent an industryTaking responsibility instead of authorityKokoro: Spending your day where your heart isKrulak’s Law: The future of an organization is in the hands of the privates in the field, not the generalsLinks & Tools from This Episode:Learn more at seths.blogRead: The Song of SignificanceRead: