Don't you love hearing the others' journey to success? My client Jennifer Kok candidly shares how challenging it was to find her specialized niche as a consultant and strategist for small brick and mortar businesses, As  $ix Figures Lab member, Jennifer came into the program as a skilled entrepreneur, possessing an extensive background in corporate sales, but unsure of who she wanted to serve and what she would offer them.   She had so many things she could offer to so many different types of clients. Can you relate? Looking for strategies to make her new business an unequivocal success, Jennifer was willing to test new markets and to experiment with her services in order to find her ideal client.  On today’s episode, I talk to Jennifer about what compelled her to begin her company, how she discovered her ideal client and what motivates her to continue as a small business owner.      ? Applications are open for Six Figures Lab. Apply now to join us at our next Quarterly Goal Setting session on September 27th! ? Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals ? Connect with Natalie on LinkedIn ? Get all the links from this episode   This episode was first published at BizChix.com/588.