Today Greg is joined by Nicolas Cole, the co-founder of Ship 30 for 30, a daily writing challenge. In this episode, Greg and Nicolas talk about how much money it really takes to be free and why it's better to be anonymously rich than it is to be internet famous with no customers. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergaLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comNicolas Cole:https://www.ship30for30.com/https://twitter.com/Nicolascole77SHOW NOTES:0:00 - Intro4:37 - Someone somewhere is working harder than you12:48 - A mental model for competition20:32 - How much money does it take to be "rich"?30:51 - Status games