Today Greg is joined Austin Lieberman, an investor and content creator. In this episode, Greg and Austin talk about how to optimize YouTube content for creators at every level and why you don't need a massive audience to get the most upside. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comAustin Lieberman:https://www.youtube.com/channel/UCLIFOsNlHA7ZjTrJDb2WQcwhttps://twitter.com/LiebermanAustinSHOW NOTES:0:00 - Intro3:48 - Why you should care about YouTube growth15:42 - Figure out what works (and double-down)25:04 - Subscribers: Ask who not how many32:35 - Your videos are your product