Why do some people become ‘super spreaders’ for fashions and ideas? Why might an acceptance letter from a top University be worth more than a degree from the same establishment? These and many more questions are answered in this episode.My guests are Behavioural Science gurus Paul Craven, Rory Sutherland and Gerald Ashley and this is Part Two of a three part series recorded at the world-famous Abbey Road Studios. Before listening to it, I highly recommend listening to Part One, which you’ll find here.? ? https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/Links to some of the topics discussed on the show, in the order in which they feature:Superdry clothing - https://corporate.superdry.com/about-superdry/our-history/Typhoid Mary, the Superspreader - https://en.wikipedia.org/wiki/Mary_MallonThe book on fund manager Neil Woodford - https://www.goodreads.com/en/book/show/55354898Ogilvy’s The Pipe recruitment processs - https://ipa.co.uk/knowledge/ipa-blog/ogilvy-uk-s-apprenticeship-pipe-linePsychologist Dr Iain McGilchrist - https://channelmcgilchrist.com/Francis Fulford - https://www.youtube.com/watch?v=r8PymL8PEyYThe story of Nashville Hot Chicken - https://www.mashed.com/140853/the-untold-truth-of-nashville-hot-chicken/Jules Goddard's talk at Nudgestock - https://youtu.be/oNlzl37GLdA If you enjoyed this episode and want to hear more:Rory on his own talking about ‘Compliance’: https://www.humanriskpodcast.com/rory-sutherland-on-compliance/Gerald on his own talking about ‘Uncertainty’ - https://www.humanriskpodcast.com/gerald-ashley-on-uncertainty/Paul on his own talking about ‘Magic, Money & The Mind’ - https://www.humanriskpodcast.com/paul-craven-on-magic-money/Rory and Gerald Part One talking about ‘Networks’ - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/Rory and Gerald Part Two talking about ‘Prosilience’ - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/Paul and Gerald Part One ‘Statistics, Spreadsheets & Scams’ - https://www.humanriskpodcast.com/gerald-ashley-paul-craven/Paul and Gerald Part Two ‘Context, Consequences & Changeability’ - https://www.humanriskpodcast.com/paul-craven-gerald-ashley/Rory and Paul Part One ‘Alchemy & Magic’ - https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/ To find out more about my book ‘Humanizing Rules: Bringing Behavioural Science to Ethics & Compliance’ and to read the first few chapters for free: www.humanizingrules.com