Today we welcome to the show 50-year mortgage veteran David Lykken. David is the founder, president and chief transformational officer of Transformational Mortgage Solutions. He has been a frequent guest speaker on esteemed shows such as FOX Business News, CNBC and CBS Evening News, and hosts his very own “Lykken On Lending” podcast.Clayton’s and David’s conversation focuses a lot on executive mindset, media strategy and the unusual similarity between mortgage banking and golfing. They also chat about being able to learn through and translate data to clients and audiences through narrative-driven storytelling, and even venture into the strange world of mortgage memes.Related to this episode:Transformational Mortgage Solutions David Lykken Lykken on Lending David's Linkedin HousingWire on YoutubeHousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices and meet industry leaders. Our agenda is power-packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!The Housing News podcast explores the most important topics happening in mortgage, real estate and fintech. Each week a new mortgage or real estate executive joins the show to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.