In this Niche Series podcast, I chat with new firm owner Sean Coggins about his recent jump from corporate and how he’s setup his business in his first year. He’s making a new switch to the Cannabis industry, and we are diving into what his go-to-market strategy has been.In this episode you’ll hear:Sean’s go-to-market strategySean’s minimum pricing for monthly engagements and how he ‘upsells’ additional servicesTips for networking as an introvertResources mentioned in this episode:The Bookkeeping Business Accelerator®️The Bookkeeping Client Closer (mini-course)About Our Guest:Sean has 10+ years professional experience working in both public and private accounting. During his tenures at both a Top 5 international firm in Baltimore, MD and a regional firm in Annapolis, MD, Sean has provided financial statement audit, review, and compilation services, as well as various forms of financial consulting to clients across many different industries.Sean has focused his efforts within the technology, real estate, and manufacturing/distributing industries. He also has extensive experience assisting businesses with critical issues, including revenue recognition principles, design of internal control systems, and complex financial reporting.Sean has been instrumental in adding value to the clients he serves and enjoys partnering with businesses on each of their unique journeys.Sean currently resides in Severna Park, MD with his wife and two young children. When not working, Sean can be found chasing the children around a playground or enjoying time boating with his family.Connect with Sean on LinkedIn >Visit Sean’s Website >? Sean is partnering with Excel Dictionary for new products coming soon. Here is the link to their store: https://shop-excel-dictionary.com?sca_ref=3626849.bhI9YMCx34Discount code: COGGINS10Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashoupcpaThank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to: Join the next free training at ambitiousbookkeeper.com/training Join us inside of the Bookkeeping Business Accelerator today!Option 1: VIP - includes group mentoring calls & coworking sessionsOption 2: Self-Paced: includes all course content to complete at your own pace!