In this episode of the Blanchard LeaderChat podcast Chad Gordon interviews Jackie Freiberg, coauthor of Cause!: A Business Strategy for Standing Out in a Sea of Sameness. Freiberg describes how finding your purpose helps organizations and individuals take their performance to a new level. Freiberg shares how organizations need to find their cause if they are going to stand out in a crowded field. Part of the process, according to Freiberg, is having employees reclaim their dreams--moving beyond just having a job to find something bigger and more fulfilling. And once becoming reacquainted with what's engaging, she shares how to take a dream and turn it into action. The key, says Freiberg, is to find your personal WHY, in addition to your HOW and WHAT. Freiberg shares how leadership development experts can help reignite this type of larger thinking using a three step process that includes: Identifying Your Why, Becoming Intentional, and then finally, Measuring Impact. Be sure to listen to the very end of this 30-minute interview to hear Ken Blanchard share his key takeaways on the information Freiberg shares.