On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. 
 
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products
 
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EPISODE SUMMARY

What makes a beauty brand “luxury”?
What Separates Luxury Beauty Brands From Other Brands?
Luxury Beauty Brands
Luxury Beauty in Korea
Sulwhasoo

Products mentioned: 

Sulwhasoo First Care Activating Serum EX 
 Sulwhasoo Essential Firming Cream EX 


History of Whoo 

Products mentioned: 

The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream
The History Of Whoo Jinyulhyang Red Wild Ginseng Facial Oil


Is Luxury Beauty Relevant to the Non-Luxury Consumer?
What is the Future for Luxury Korean Beauty Products?
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